How General Sales Agents Help New Airlines to Navigate the Aviation Industry – Why You Should Work with GSAs
Starting a new airline and making it a success essentially boils down to foraying into an arena that’s equal parts exciting and challenging. For new airlines, the path to success lies in planning, having a clear vision, and obtaining support. This is where General Sales Agents, or GSAs, come in. They bring their expertise, experience, and enthusiasm to the business. This article sheds light on how GSAs can help new airlines navigate a competitive industry.
Entering the Market
It goes without saying that starting a new airline comes with challenges. What routes will you be operating on? What about regulations? It all makes it sound like a humongous task, and it is – only made easier by the support of GSAs. They use their vast knowledge of the industry, along with their expertise and connections, to help new airlines establish themselves in the industry. GSAs are well-versed in conducting detailed market research to identify good opportunities. They understand demand trends and can decipher the competition to turn it to the company’s advantage. Plus, GSAs work out deals with airports and ground services and navigate the complex world of regulations to ensure everything is in place for market entry.
Image via Mack Air
Sales and Distribution
Setting up the airline in the market is only the first step of a long process. The next stage is to attract customers and increase sales, which the success of the airline entirely depends on. GSAs are heavily involved in this stage of the process too. They are knowledgeable and experienced in navigating the company’s sales and distribution strategy. GSAs typically have a large network of connections, which they use to the airline’s advantage. They can build relationships with travel agencies and tour operators, and also collaborate with online travel sites to expand their reach. GSAs use a variety of methods to drive sales. These include focused marketing – both traditional and digital – smart pricing, and special promotions to attract customers. If you’re looking to introduce your new airline to the South Asian region, for instance, you should probably work with a GSA in Sri Lanka that has a notable reputation and level of expertise, such as Mack Air.
Marketing and Building the Brand
The long-term success of an airline, or any other business for that matter, depends on the popularity of the brand. This is why it’s crucial to invest time and resources in building a strong brand image. GSAs play a key role in this process as well. They use their marketing skills and out-of-the-box thinking to build a brand and increase the airline’s visibility. GSAs create detailed marketing strategies and advertising campaigns to boost the brand and connect with customers across various social media channels. The trick is to align the company’s message with customer wants, needs, and market trends. A good GSA can help new airlines stand out in the competitive market.
General Support
GSAs are also the behind-the-scenes players. They take care of everything to ensure nothing falls short. They run the day-to-day operations. From planning flights to scheduling and managing resources, they handle it all. From an operational standpoint, a GSA’s goal is to improve efficiency and cut costs. They work and collaborate with ground handling and cargo services to ensure nothing is amiss. This is crucial for providing passengers with exceptional service and a seamless travel experience.
Customer Service
Airlines that passengers keep returning to excel in one crucial area: customer service. It’s all about how you make the customer feel – this is the essence of customer service. GSAs take care of customers too. They ensure that the airline’s customers are happy, which is crucial for securing repeat business. GSAs offer personal support, solve problems, and improve their service based on feedback. They are great communicators, excellent at anticipating customer needs, and proactive in their approach.
